1. Accessible 24 Hours a Day
Convenient for customers with busy schedules.
For those who need products, services, and information at odd hours.
It provides for instant gratification.
2. Personal and Interactive
Customer feels comfortable at their computer.
They feel in control.
3. Customer Service Assistant
You can answer most questions with a list of Frequently Asked Questions.
E-mail is convenient.
It avoids being on-hold or "phone tag" or waiting until you are open.
"Human click" allows "chatting" with service representative on the screen.
4. Levels the Playing Field
Stay up with or ahead of the competition.
It is hard to tell the size of a company by the quality of their Web site.
5. Attracts New Customers
Customers find you by searching for your products or services.
|
6. A Store
Always open without the overhead of personnel.
7. Communication Center
Keep customers up-to-date about new products and services.
A regular electronic magazine with helpful articles keeps customers coming back.
Free content and advice creates goodwill.
Surveys, compliments, and complaints help you improve service.
8. Marketing and Public Relations Tool
Distribute information to potential customers.
Post your press releases of business announcements.
Handle recall or "damage control" quickly.
9. Affordable
A colorful, content rich, meaningful, attractive Web site is not expensive.
10. Ticket to the Future
The number of "Web capable" customers is growing rapidly.
Shifting demographics will increase on-line demand.
It will be more convenient for the increasing number of elderly to shop from home.
The increasing number of work-at-home employees will also buy at home.
|
